Activate
Sports Management

Consulting

Practical support for the programmes behind sport.

We help clubs and sports organisations plan and run programmes, develop their coaches and put the right systems in place, drawing on our coach-education work and LLEDAC Technology.

Who it’s for
Swimming clubs, federations and sports organisations
What we help with
Planning, coach development, standards, communication and systems
How we work
Alongside your people, from first conversation to review

What we help with

Help from people who run programmes.

Our advice comes from the same work we do every week: organising swimming programmes, coach education and events. We understand the realities of sport: volunteer time, shared pool space, tight budgets and busy families.

01

Programme planning

Setting out what a programme is for, who it serves and how it runs: groups and levels, session schedules, staffing, venues and a realistic budget, with priorities in a sensible order.

02

Coach development

Planning how your coaches grow: identifying training needs, organising access to coach education, and building observation and mentoring into your programme so new coaches learn on deck.

03

Standards & policies

Writing down how things should be done: session standards, clear roles and responsibilities, codes of conduct and the safety and safeguarding procedures that athletes and parents expect.

04

Communication

Keeping athletes, parents and members informed: registration information, schedules, updates during the programme and a short report at the end.

05

Systems & technology

Moving registration, scheduling, attendance and reporting off paper and spreadsheets, with digital systems built by our technology partner, LLEDAC Technology.

How we work

Four steps, worked through together.

You know your club or organisation. We bring structure and programme experience. Each step ends with something you can use.

  1. Listen & assess

    We learn what you want to achieve, what you already have in place and what is getting in the way.

  2. Plan

    A focused written plan: clear priorities, who does what, a realistic timeline and how progress will be measured.

  3. Deliver alongside you

    We work with your coaches, staff and volunteers as the plan is put into practice, and help solve problems as they come up.

  4. Review

    We look at the outcomes against the plan, note what worked and agree what to adjust for next time.